Print, Visual Identity | Restaurant
Dog Lane Café
2017
I was responsible for the redesign of the menu, logo refinement, and visual identity style guide for Dog Lane Café in Storrs, CT, originally a client of UConn's Design Center studio. I chose fonts within the Mrs Eaves typeface, particularly the italic, to pair with the calligraphic treatment in the logo. I balanced the intentional off-white and off-black with a secondary red to maintain a simple and hearty color palette.