Data Visualization, User Research | CPG, E-commerce
Etsy
2021
As part of a digital analytics case study, I was tasked with creating an infographic highlighting metrics for Etsy's seller and customer demographic and digital behavior insights in 2020. Etsy is the foremost e-commerce platform allowing individuals to sell handcrafted items from personalized online storefronts. The case study was part of a larger project examining Etsy sellers' digital experiences with the platform, and addressing seller retention in a competitive multi-channel landscape.