Sonder

2026

Conceptual user flow and visual identity for a travel brand emphasizing personalized, sustainability-centered itineraries. The brief demanded a responsive prototype demonstrating information hierarchy and specific instances of interactivity, including sign up form functionality. I designed the visual identity around the brand's core offerings, and built a flexible design system of reusable interface components.

UI/UX for Web, Prototype, Design System, Logo Design | Travel | Figma, Adobe CC
Creative Direction, Copywriting

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The design process was highly iterative and recursive. Establishing a family of iconography early on allowed for greater flexibility in adapting UI elements—including the navigation and search field—responsively between desktop and mobile layouts. I chose a color palette of primaries and neutrals to harmonize with photography emphasizing blue and green landscapes, and to flex seamlessly across UI component instances.

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